We just stumbled upon this new ad we shot for the Converse fall campaign and it really got us thinking about how lucky we are to have the clients we have. It’s sometimes hard to sell someone on the way we shoot because a lot of the great photographs can’t be planned ahead of time so there needs to be a lot of trust in letting the process happen and being able to completely switch things up at the drop of a hat. I feel like most great photos come from letting the ideas go and just becoming part of what’s going on, immersing yourself in the action not just standing back and watching what’s happening. The photo above was completely spontaneous and one of maybe 6 frames shot. We had a whole shoot going on inside and just said “hey,lets see how it looks from outside”, moved everyone closer to the window so you could make out their shapes easier and bam…an ad in Rolling Stone. I love our job.